So how does AB-Inbev get away with it? Someone has to buy the beer, don't they? Why would people buy crap beer, with un unprecedented number of alternatives available?
why do you buy cheap liquor? or cheap wine? because the point isn't the flavor for most, it's the alcohol content. or because it's what they've always bought.
Right. But people still bought the beers. And they still do, in numbers that dwarf craft beer sales. Why?
again, the same point as above.
And now we have all kinds of craft beer available, but the "flavorless" light lagers still outsell them by a gargantuan margin. Why would that be, if the beer is such "crap?"
if you're just looking for a jolt of alcohol without much flavor or calories in it, then of course it's not crap. and also there are lots of signs pointing to the fact that many people are moving over to the craft beers. around 2009 the beer sales in the US were declining, while craft beer sales were increasing. showing more people moving over to craft beer.
and although there continues to be more styles available, because of distribution laws, the bmc beers will always have more availability.
What's wrong with inventing a new style? There are new guidelines coming out this year, and they'll add some new styles. Why is that inherently bad? And where do you think the beer styles came from? Were they handed down from God on a stone tablet, never to be messed with by man? Or did they evolve out of regional taste preferences, which a governing body eventually cataloged and documented? And if the North American beer market vastly prefers a bland, flavorless blonde lager with low IBUs and minimal esters, and they buy billions of barrels of such a beer every year, why shouldn't that style be added to the guidelines?
you're now starting to just quote me at random and taking it out of context. i never said inventing a new style is a bad thing. i said that nowadays, unless it's a good style, it's not gonna make it onto the new styles list, because of craft beer drinkers. back then they created the style because it was the cheapest to make. it became the biggest style in the US due to many factors that have nothing to do with the flavor of the beer, and more to do with politics and business. in fact their main point was minimal flavor.
So what? Isn't every business? A craft brewery that doesn't give a rip about "profits" won't be in business for very long. And as an AB-Inbev shareholder, I'm quite pleased with their focus on profits.
again, only quoting half of what i said in order to take it out of context. i never said every business shouldn't care about profit. i said they cared only about turning a profit, not about making good, flavorful beer.
