Are people that aren't beer geeks really going to shell out 20 for a bottle? I think not.
Some of these prices people are posting are just silly. It appears people are just going to the wrong vendor...
I remember seeing negra modelo for 13 a six in a trendy Manhattan neighborhood but I then walked a few blocks and got it for 9 at my local bodega...
So glad I've moved away and moved on...
Certainly depends on where you shop. Depending on what I want, I'll get it from the local supermarket where the prices tend to be the best, or I'll have to go to a place with a stupidly ridiculous markup because what I'm looking for is only available at places with a stupidly huge markup.
I know that in many parts of the city, DC beer prices exceed NYC prices. Cheaper on my side of the river, or across the river in some parts of the Maryland burbs. But sometimes I'll venture into DC since its more or less "legal to sell grey market beer at your bar" laws allow you to get stuff you can't get anywhere else (albeit sometimes pissing off the brewer in the process). I shelled out way too much to taste Pliny the Elder, Supplication, and a handful of other Russian River beers. However, much like shelling out $85 for a sixer of Westvleteren 12, when you factor in travel, or even just shipping for a trade, the cost seems a little more reasonable for something like that.