Daniel Murphy
Member
- Joined
- Feb 10, 2020
- Messages
- 9
- Reaction score
- 1
Hello everyone. I recently posted a few weeks ago talking about an entrepreneurship class that I'm involved in. My current project revolves around solving and issue or creating a business idea within the craft brewing space. My initial idea was to create local competitions/events for homebrewers to land mutual brewing contracts with larger brewers. I want to help homebrewers get some income and money for their side hobby/passion. After receiving a lot of feedback I realized that many homebrewer's hate the idea of these competitions in today's world since they tend to be looking for the next popular trendy drink, aka IPA's right now. Additionally, I found out many homebrewer's don't want to upscale at all, they brew for the simple love of it. Trying to take their beer to the next level required too much overhead, and then in the long haul would take the enjoyment out of brewing.
My new idea instead revolves around a stand-alone brewery. This brewery would only sell local beer from homebrewers. We would sign a mutual contract with the homebrewers. The contract would be constructed in a way that there is no upfront cost for the homebrewer to sell their beer in our establishment. In return, they wouldn't get a cut of the revenue until we pay for the equipment maintenance and ingredient costs. Once we've covered expenses we would enter a split revenue contract. Additionally, after researching this past week, I discovered that some breweries do variable pricing for their beers. Meaning, the brews that are more popular will cost more, thus incentivizing people to try out new and lesser-known beers on tap. I liked the idea of this business a little more than my past iteration, solely because it no longer revolves around competitions. If homebrewers are interested in gaining some income, notoriety, and feedback they can apply for a spot in the brewery. There's no downside as they won't need to pay, and if their brew sells well they can make decent money from the contract. If the homebrewer has hopes of growing their brand it can serve as an excellent springboard, while if they aren't as interested in that, it doesn't hurt to have some extra money.
Again, I don't know many homebrewers in my area so this is serving as my main source of feedback on these ideas. I would LOVE to talk to any and all of you is possible more in-depth about this and other ideas I've had. I would also just love to sit down and talk with you all in general about homebrewing to educate myself more on the industry as a whole. Any and all feedback is more than welcome whether positive or negative. I'm here to learn, the more honest a reply is the more beneficial it is for me. Thank you for all the support on my last thread!
My new idea instead revolves around a stand-alone brewery. This brewery would only sell local beer from homebrewers. We would sign a mutual contract with the homebrewers. The contract would be constructed in a way that there is no upfront cost for the homebrewer to sell their beer in our establishment. In return, they wouldn't get a cut of the revenue until we pay for the equipment maintenance and ingredient costs. Once we've covered expenses we would enter a split revenue contract. Additionally, after researching this past week, I discovered that some breweries do variable pricing for their beers. Meaning, the brews that are more popular will cost more, thus incentivizing people to try out new and lesser-known beers on tap. I liked the idea of this business a little more than my past iteration, solely because it no longer revolves around competitions. If homebrewers are interested in gaining some income, notoriety, and feedback they can apply for a spot in the brewery. There's no downside as they won't need to pay, and if their brew sells well they can make decent money from the contract. If the homebrewer has hopes of growing their brand it can serve as an excellent springboard, while if they aren't as interested in that, it doesn't hurt to have some extra money.
Again, I don't know many homebrewers in my area so this is serving as my main source of feedback on these ideas. I would LOVE to talk to any and all of you is possible more in-depth about this and other ideas I've had. I would also just love to sit down and talk with you all in general about homebrewing to educate myself more on the industry as a whole. Any and all feedback is more than welcome whether positive or negative. I'm here to learn, the more honest a reply is the more beneficial it is for me. Thank you for all the support on my last thread!