I agree, I’m not a BMC fan, but the beer has a place, on a warm night by the lake or after mowing the lawn on a hot day, further to a lot of people, it is their favorite beer. If you attack the beer you attack the people. I would say something like. “No one can deny that an ice cold coors light quenches your thirst like no other beer, but their are so many styles that have a place in tradition, culture and social gatherings.” That way you are inclusive of the beer that most regular people enjoy. Also, when you say to experience the beer “in this order”, I would just give the explanations. It could just be me, but if someone tells me to use a glass, I’m more likely to use a bottle, but if someone tells me the reasons for using a glass, like you did, I’m more likely to “give it a try” since it’s my choice, but I’d leave out telling me to use a glass. So when I ask for someone to critique something I’ve wrote, what I really want to hear is how good it is, so I do apologize if it seems that I am too critical. You of course are the master if you own pen and can take or leave any or all of it. I hope your event is a real hit.