I'm in the same boat as you, Surgicalbrews.
I think its about better beer in part, but not simply by virtue of have fancier equipment. When I started, the challenge was in building a system and learning to use it to produce good beer. Tons of fun! But now I've gotten my process down and I consistently make good beer. These days I want to focus on recipes and tweaks to make my beer great. Things like trying to hit a mash temp was challenging at first, but now its just annoying. I'm tired of doing the fire drill of that goes something like this: (1) checking HLT--I need 10 more degrees; (2) go find something useful to do while I wait (feed the kids, clean up the yard, use the bathroom, etc); (3) return to check HLT--crap, 190*; (4) is that rain? why didn't i check the weather? where did I put the rope and tarp? (5) add ice/hot water; (6) mash in and see i'm 3 degrees low; (7) quick heat up water and add to hit mash temp; (8) return after mashing and see that I lose 6 degrees over the course of my mash anyway. HERMS seems like a great way to avoid all of this.
The other huge benefit that interests me is time. I probably waste 30+ minutes every brew day adjusting temperatures. By setting my HLT to X I could avoid that AND give something else my attention (like my kids) without constantly running back to check the temp. Shorter brew days + less intrusive brew day = more brew days.
I don't see a big advantage in an electric BK over propane, except the ability to be indoors. That's attractive to me, but then I've got to worry about ventilation and I don't want some janky-looking exhaust system in my basement/workshop. So I'm thinking of of turning a smaller pot into a HERMS HLT to run on an extension cord. That would let me heat the water to X temp and circulate the mash to maintain the temperature.