Despite my anectodal claims which basically amount to nothing in the grand scheme of things. I just don't see the science here.
Even if the yeast was treated in some unique way to preserve its original state (highly unlikely) the yeast propagates itself so much into billions of daughter cells through the course of fermentation I can't fathom how that carries through. Unless the yeast has been generically modified to carry a certain trait down, which I know is not the case as they would be banned from the European market (where I reside), I don't think it's plausible to make such a claim.
There is obvious gain for them for making this claim but no real science to back it up.
FYI the yeast I was able to reuse was m20 Bavarian wheat and m41 Belgian ale. Both styles incidentally were yeast forward (hefeweizen and Belgian Golden Strong respectively).