Pumpkin Peach Ale

Homebrew Talk - Beer, Wine, Mead, & Cider Brewing Discussion Forum

Help Support Homebrew Talk - Beer, Wine, Mead, & Cider Brewing Discussion Forum:

This site may earn a commission from merchant affiliate links, including eBay, Amazon, and others.
Marketing in its purest form. Designed to get people to think and talk about their product.

It goes like this: Drinking a Bud must be the hard working man's drink. I want others to think I am hard working therefor I'll drink Bud.

Think Ford F150. Same thing.

Bet they wish they never came up with Lime-A-Rita.
 
Yeah, if they were going for trashing the craft beer world all in one commercial then they should stop trying to buy out all the craft breweries in attempts of staying relevant.
 
Genius marketing is what it is. They inspire the "hard working" people to drink Budweiser, and at the same time they create a buzz about their other product. Just look how many Untappd check ins were created for the pumpkin peach beer simply as a result of this ad!
 
Back
Top