Most annoying trends in craft beer advertising...

[Brownyard]

1. Overflowing beer in every photo. This annoys the hell out of me. Clean it up and learn how to pour!
2. Using the word "crushable"in ad copy. It bugs the hell out of me for some reason.
3 Using "af" in ad copy. Really?

 

[ehall]

that advertising is so expensive that most craft breweries can't advertise the way the big boys do...

 

[ThomasDiSantare]

Use of the word "destructible" in the ad text. For some reason, it scares the hell out of me. Yes, me too, you're right!

 

[Holden Caulfield]

Names that tell you nothing about what style of beer is in the can. Reading the fine print is not optional.

Probably gonna get in trouble for these examples as the beers are revered...

Dark Lord
Pliny the Elder
Heady Topper

and my favorite...Arctic Panzer Wolf

 

[bailey mountain brewer]

I agree with that, i have found myself using my untappd ap so i could figure out if i would like a beer or not because there was no other way for me to find out what style it was or anything else about the beer. nothing like standing in a beer distributor staring at my phone like it is my first time buying craft beer.

 

[Chain]

"this beer for men and these for women"
Cmon, I don't mind trying choco milk stout. Why genderize beer?

 

[Tobor_8thMan]

This is easy. The BIG boys acting as if they are craft and charging just as much.

 

[Brownyard]

Beer names that sound more like emo band names than anything you'd want to drink.

 

[AzOr]

Not just beer ads but...
Lifestyle advertising. Showing young adults drinking beer during sunset after they surfed/hiked/rock climbed etc.
I’d rather see more pics of beer and actually describe what it is.

Years ago I was shopping for a new car and would pick up the glossy brochures (which are more like magazines) for each model I was interested in.
Without fail, you’d have to get to about the 8th or 9th page before learning about the actual car. The first half of the magazine was like an adventure book filled with pics of kayaks, mt bikes, dogs, skis etc.
Rant over. I feel old.

 

[Knightshade]

I think some companies have identity crises when it comes to labeling their beers. One I know of will be SUPER boring with names like:

Mosaic! Mosaic! IPA
Citra + Nelson DDH Hazy IPA
Japanese Lager

yeah...those are pretty damn obvious

and have others with names like

Sunken Isles
Fitzy One

 

[bracconiere]

i don't know if this is advertising or not, but last a saw a few years back a damn 4 pack, selling for $20

 

[madscientist451]

I suppose I've gotten really good at not paying attention to advertising because I can't remember the last time I saw an actual "craft beer" ad.

 

[bracconiere]

I suppose I've gotten really good at not paying attention to advertising because I can't remember the last time I saw an actual "craft beer" ad.

i have! FotD right here on HBT! (that is the one where people send homebrew drinks to each other right?)

 

[madscientist451]

I wonder of ABInBev would notice if a small brewer "borrowed" Spuds Mckenzie?

 

[bracconiere]

I wonder of ABInBev would notice if a small brewer "borrowed" Spuds Mckenzie?

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that's cruelty to animals! you're looking at 6 month's-2 years or 4.....depending on if you tell them they just served you bud light, and didn't want to be rude or not!