I've read lots of good stuff about Spike products. This is the first thing about them that I've seen that strikes me negatively.
Ignoring direct communication and being passive-aggressive with "likes" rather than just responding to the customer that bought the products is a bad look. @Beavis740 doesn't like the appearance of the logo on the kettle he bought; Spike could at least give him an actual reply.
If Spike wants to have an aggressive image of telling customers to suck it up and deal with it, they should own it and say so. Otherwise, they could try being helpful.
I'm with ya! Just made me chuckle.