Agreed! For example,I'm writing a dystopian sci-fi book about FEMA camps,the New World Order,guards on every corner with portable SCMODS called PPDS's,etc. Orwell's world comes to pass,but some 70 years later,in 2034. So anyway,My main character got his home brewing hobby turned into a 6bbl brewery by the well-healed patrons of his sector. but right before he & his friends change things back to something more normal,they'll put out a Whiskely Stout called
Queen Anne's Revenge with an etching of Blackbeard on the label. I actually brew this beer & this is the label for it;
http://[URL=http://s563.photobucket.com/user/unionrdr/media/qarstout2_zps44362a92.jpg.html]
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So that's one example. My family has a mountain in WV that was settled in 1734 by my ancestor from Upper Bavaria,Germany. Some 3 counties worth of land was deeded to his father by the then German king or whatever. The mountain has been know by our surname ever since. but since folks see our simple 5 letter German name,they insist the "u" is missing. So "cougar" became our family nick name. I named my best to date IPA Cougar Mountain IPA for that reason. I did an all NZ hopped IPA,naming it after the original people that settled New Zealand,the Maori. Thus,Maori IPA was born. Early on,I did an AE pale ale that had such a nice color,that I named it Sunset Gold pale ale.
So names can come from family history,or pop into your head from something,anything you happened to write that triggers memory response. Some place you've been,something you read,something you heard. Keep an open mind,& your brain will reward you in ways you couldn't imagine till it happens. then you'll understand. So keep an open mind & enjoy the ride. I sure am!