philosofool
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- May 8, 2007
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So, Bell's is evil and trying to smack down the little guy. [Edit: for clarity's sake, this was supposed to be an ironic comment.]
Here's some food for thought:
(1) Bell's is not trying to stop Innovation Brewing from using the name Innovation Brewing.
(2) Bell's is trying to prevent Innovation Brewing from trademarking that name.
(3) Bell's is not suing in any way. They are not trying to collect any money from Innovation Brewing. Innovation insists on getting to trademark their name, Bell's is trying to prevent that (but not use of the name itself.)
For clarity's sake, it's important to understand that marketing and names which are not trademarked are still legally protected, i.e., I can't go start "Innovation Brewing" just because "Innovation Brewing" isn't a trademarked name--if someone else has prior claim, they have a legal groudn to stop me.
The reason for (2) is that Bell's believes IF they trademarked that name, it could compromise their ability to use a historical marketing slogans ("Bottling Innovation" and "Inspired Brewing").
Link:
http://www.mlive.com/beer/2015/03/5_things_bells_brewery_wants_y.html
Here's some food for thought:
(1) Bell's is not trying to stop Innovation Brewing from using the name Innovation Brewing.
(2) Bell's is trying to prevent Innovation Brewing from trademarking that name.
(3) Bell's is not suing in any way. They are not trying to collect any money from Innovation Brewing. Innovation insists on getting to trademark their name, Bell's is trying to prevent that (but not use of the name itself.)
For clarity's sake, it's important to understand that marketing and names which are not trademarked are still legally protected, i.e., I can't go start "Innovation Brewing" just because "Innovation Brewing" isn't a trademarked name--if someone else has prior claim, they have a legal groudn to stop me.
The reason for (2) is that Bell's believes IF they trademarked that name, it could compromise their ability to use a historical marketing slogans ("Bottling Innovation" and "Inspired Brewing").
Link:
http://www.mlive.com/beer/2015/03/5_things_bells_brewery_wants_y.html