There are tons of kits from lots of reputable vendors out there. It all depends on what you want to do and how much you're willing to take on at first.
I'm a pretty darn new brewer myself, but a lot will depend on how much space you have, what size batches you want to start with, etc., etc..
My suggestion is to read around this forum and you'll find lots of posts from people with lots of different set-ups with varying cost/space requirements as well as different complexities in the brewing process itself. Once you have an idea what direction you want to go, the equipment list will become far more clear to you -- and by reading you'll have picked up some great tips for that first batch!
What works for me might not work for you, but I brew 5 gallon batches and bottle (or bottle in those little 5 liter kegs I recycle), so my set-up includes.
A fermenting bucket with lid (food grade plastic).
A bottling bucket with spigot (also food grade plastic).
An airlock.
Some tubing.
A bottle wand.
A bottle brush.
Sanitizer! (I use StarSan, but others work)
A bottle capper
Bottle caps
Bottles
A thermometer (I actually have two, one's the floating variety, but the other is a digital one that I originally purchased to measure the core temp of steaks on my grill)
A hydrometer with (I forget the name of the thing) a cylinder to hold the liquid I'm using the hydrometer to measure.
Thinking...
Oh, and a 20 quart stock pot!
And a nice, long-handled spoon to stir.
There are a lot of kits out there with most of these things in them geared toward the beginning brewer looking to brew 5 gallon extract batches, with or without steeping grains, which is where I am at the moment.
Additional more recent splurges include:
A 5.1 cubic foot chest freezer and an temperature controller so that I can ferment my brews at whatever temperature I choose despite the upcoming warm California weather.
Again, what works for me might not be the best option for you.
Cheers!