Extract gets a bad rap and I believe a great deal of that is because of kit instructions and the techniques used. If you do a full boil, steep at the correct temp for the correct times, use fresh ingredients, do late extract additions, make a yeast starter and pitch the correct amount of yeast, use distilled water, ferment at the low end of the yeast strain, get a good hot/cold break, practice good sanitation... The beer quality drastically increase.
Couldn't agree more. I was always disappointed with NB and other kit's instructions. They give you all the tools needed to brew excellent beer, but there is no reason for the instructions to be so bad and out of date. Seriously, if anyone from NB or any other place that sells kits is reading this, recycle all your old instructions and print up new ones. This will result in your customers making better beer and wanting to buy more stuff from you.
1) Primary fermentation only, no real reason to rack to secondary unless you're doing an addition. Otherwise this is an extra step that isn't needed and raises the potential for error
2) Longer primary fermentation. 4 weeks allows everything to settle and the yeast to clean up. (I can see not adding this, as you can still make great beers @ 2 weeks, and some people are impatient)
3) Late extract addition. No need to be boiling all that LME/DME. People tend to like their beers better when they're closer in color to the style. Tweak the amounts a bit to accommodate differing hop utilization if you feel the need.
4) Proper yeast hydration instructions. Takes 20 minutes and adds zero time to brew day if done during the boil.
5) Aeration. This is so easy, why is it not mentioned?
6) Fermentation temps, just tell them to refer to the yeast packet/manufacturer's website. Providing general instructions is fine, but how hard is a little more info to add to a sheet of paper.
I don't think any of these steps are complicated, and they result in infinitely better beer for zero cost.
EDIT: Caribou Slobber is my favorite extract kit and I find it to be dead on with Moose Drool, which I've had the pleasure of enjoying at the brewery.