woodpints said:
What are your thoughts on the siebel institute? I am hoping to open a brewpub or microbrewery some day and believe taking some classes would help my progress. Any suggestions on if its worth of, or if any other place is better?
I went to UC Davis. I thought the professors and programs were pretty good. At the time I was looking to step up my home brewing and move into a brewing/engineering position at a brewery.
I believe the Siebel institute offers all classes online too. This gives me the impression that the quality of instruction is lacking, and it's more of a money making centre. I have no proof or experience though.
I second the idea of focusing on business. Knowing the business and friends in the alcohol production industry, it's mostly marketing, management, paperwork and, most importantly, money and taxes.
You're probably one of three guys:
1. A doofus who says "Man, wouldn't it be cool to own a brewery?? All the beer you could drink and everyone would want to be my friend." Your plan will fade away the first time a banker or government official hits you in the face with a mountain of paperwork.
2. Someone with restaurant or business experience who realizes this could be a good business plan, especially in an area that is underserved. A short instructional course could help you learn about commercial brewing and further your business plan.
3. Most likely, you're a good home brewer. You think about it all the time and wish you could make a living doing it. But you're signing up for a lifetime of paperwork, so go to business school. If you're really determined, you can make it happen.
Right now, I don't work in a brewery, and have no plan to. Every time someone has one of my beers and enjoys it, and asks if I want to sell it or go into business, I reply, "No." I will always keep home brewing and it will be my favourite hobby, but that's all it will be. I love brewing and drinking beer, not paperwork and management.