Beer = dopamine :-D I knew it

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Well, DUH.

Now, if they wanted to study something interesting, use a cohort that had never consumed alcoholic beverages and see what happens.

My bet: nothing, nada, gesphincto.

It's called a conditioned response, and it's as old as Pavlov.

Sheesh...and Cheers!
 
Here's what I got out of it:
Beer's flavor alone, without any effect from alcohol, can lead the brain to release dopamine, a chemical associated with pleasure and reward.

Maybe even the AROMA of a good IPA triggers my dopamine :)
 
dont know about you but after one sip of beer i crave another sip
 
Well, DUH.

Now, if they wanted to study something interesting, use a cohort that had never consumed alcoholic beverages and see what happens.

My bet: nothing, nada, gesphincto.

It's called a conditioned response, and it's as old as Pavlov.

Sheesh...and Cheers!

Agreed, at the end of my day at work just thinking of tapped beer at home I start salivating. :D
 

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