Apparently Bud has run out of gimmicky packaging ideas...

[bdh]

For those of you that feel you missed your true calling in life every time a BMC commercial comes on with the latest can/bottle featuring a Vortex Spiral, Pop-Top, or mountains that change color to reflect the current terror alert level, here's that big break you've been waiting for to break into the industry...

$10,000 up for grabs if you can come up with a good way to "provide a unique 'alco-fusion' crossover experience"

https://www.innocentive.com/ar/challenge/9933431

 

[GarageDweller]

a catheter bag would be the appropriate packaging, but I don't think thats what they're going for...

 

[LoloMT7]

They still haven't figured out that the problem is what is IN the CAN not ON the can. RDWHAHB... it's almost the weekend I'm just cranky

 

[dyqik]

Is this what's responsible for the "Bow Tie" can I've seen advertised? (aka a new and improved way to pack less beer into the same sized pack).

 

[Hello]

I'd come up with something for $10k. Hell, I'd even drink it for $10k.