baseacegoku
Active Member
- Joined
- Jun 23, 2014
- Messages
- 38
- Reaction score
- 2
I work for a SoCal homebrew shop and we are looking for ideas on the best way to reach out to local brewers. We are fairly new and are searching for ideas.
You could also think about offering a Groupon for $5-$10 off classes or supplies. But, and this is important, make sure you won't be overwhelmed and/or bankrupted if every offer you sell gets redeemed on the day it expires. Their sales team will try to goad you into "going big or going home," but they get paid on commission, they'd be happy to bankrupt you by moving 10x more groupons than you can handle on your first deal (they get all their cash right away no matter what happens to you) rather than working with you to do ten sustainable deals (and only getting paid over the course of a couple years). Run your own numbers and stick to your guns, and if they tell you they'll walk if you don't go in for more, tell them not to bother lacing up their shoes because you're already out the door.
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