Brother Juve Real and Barca are operating financially unsustainably are drowning in debt. They needed this money. And that's why they're still clinging to it for dear life.
If you can't see this for what it is, there's no point engaging any further with you on it.
Brother, you should understand we live in difficult times.
Juve, Real, Barça and many other teams had an investment level which was perfectly compatible with their normal revenue turnaround.
Then Covid arrived.
Revenues had a sharp decline for two years, and are quite jeopardized also for the next season, but the cost structure is rigid (it's all contracts and players are not very keen in re-negotiating their pay, after all they play the same and risk their legs in the same way) and this created a serious problem for several teams.
It should be noted that, in the Italian championships, teams like Roma and Lazio have higher debts than Juventus, and they have generally less chances to make revenues from UEFA competitions (although they do make usually a lot of money with merchandising and stadium tickets, they do suffer from the Covid situation. Actually, Roma and Lazio probably suffer more, as they have a larger proportion of their revenues coming from the tickets).
That said, Juventus, Barça, Real Madrid and some other teams in Europe, not just British and Spanish and Italian, are asking a new formula since at least 20 years or more. I was young when the project of a private tournament was floated around by many European clubs, Juventus included. It's something that was "immanent" since basically ever. What happened this year was simply that the Covid crisis somehow was a
catalyser of this inevitable process. Some people got tired of waiting forever. Then, some of those people made a shameless about-face, they
threw the stone and then hid their arm, as the Italian saying goes.
The process is not over. I deem it likely that, in some form or other, this project will resurface, either as a private tournament, or as a total restructuring of the UEFA competitions, which are bloated and ineffective from a business point of view.
UEFA, as it is now, it's a total failure from a business/entertainment point of view, which is important for all major clubs and for the entire
industry. It's no chance that Cycling, Formula 1, Basket do use private tournaments (those are the sports at, at world level, constitute the most diffused form of entertainment). European Football, as I repeat, is more of an exception than the rule.