Because we are an elitist, arrogant bunch of beer snobs. And damnit, everyone should know how important we really are : drunk: I hope the sarcasm is a obvious, but there are some out there that feel this way. I go for the grain, water, hops, yeast talk and continue if there are questions. Its too easy to ramble about this hobby... lots of details... lots of fun (for us), etc. My favorite is people at work want to come help... Ok, plan for 6 hours, lots of down time and being in my garage the whole time. What sucks is when I'm trying to persuade the" nah" response, and get the" When's the next brew day!"response.