I got to a local store in advance of their sales yesterday. The ticket cost nothing and only got you into a drawing to see who would get a 4-pack to purchase. They had 9 cases, or enough for 54 people.
At drawing time they didn't have enough people to require the drawing. I'm happy that I bought some. It's been 3 years since I managed to buy some.
Part of the problem is the popularity. It's a good beer, probably my favorite bourbon stout. They can't simply make more because it's aged in barrels in some mines under Grand Rapids, and there is space concerns (from what I hear.) It's expensive also because it uses plenty of ingredients.
But yeah, if I didn't get any I wasn't going to cry. I stood in the store for maybe 20 minutes chatting with a club friend, so time well spent. I plan to use this 4-pack to sample alongside my own homebrew version to compare with, and I will probably share a bottle or two with some friends at some point.
FWIW I can buy New Holland Dragon's Milk, a similar barrel aged stout, pretty much anytime I want, and for less. It's not exactly the same beer, but it's a very good bourbon stout as well.
The 4-pack of KBS cost $24, Dragon's Milk cost just over $4 a bottle in singles.