- Joined
- Jul 28, 2013
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BBC had a good run, but they're no longer the center of the craft beer universe. Well...maybe they still ARE, but their star is dying right now.
Maybe the market will change back in time.
I agree with you that they aren't the center of the craft beer universe, but I'd have to say that I don't think they are hurting by any stretch of the imagination.
"Koch’s attitude is clear: He doesn't give a damn. “You can’t meet the needs of every hipster bar,” he tells me from inside the tasting room at his J.P. brewery." Screw the hipsters. :rockin:
I used to work in one of the largest liquors in CT and it might not surprise you how often BMC drinkers pick up a case of Boston Lager for their craft beer loving friends. It might surprise you that some of our most knowledgeable craft beer customers would also pick up a case for their friends who didn't like the "good stuff".
I agree with you that they aren't the center of the craft beer universe, but I'd have to say that I don't think they are hurting by any stretch of the imagination.
Their slogan should be
"Samuel Adam's... always a safe decision."
is not blame everyone else, and throw a tantrum and start inspecting dates, hell I would gladly drink plenty of certain craft beers past expiration before a Sam Adams.
If you take the tour they are pretty hoity toity about going to the stores that carry their product and buying back all the Sam Adams beer past date. A practice they probably don't as I've seen some past season seasonal packs around at many places.
This article is total BS. makes me doubt this so-called "rant" ever really happened.
"...aggressive West Coast flavors that now dominate the market.
The American beer palate is experiencing a tectonic shift. Once opposed to bitterness, domestic drinkers now embrace it. Big, bold, and brash IPAs are what consumers want..."
Oh yeah? The American beer palate embraces bitterness? Did they really write that?
Then why are there 4 near empty coolers full of BMC beers and only one slightly picked over for every single craft beer, cider, hard lemonade, etc. in every grocery store?
I call shenanigans on this author.
Has he tasted Sam Adams lately? It's not what he made back in the day.
The SA commercial from a couple years ago where at the end he jumps up out of a vat of beer...? Would you drink Sam Adams after seeing that?
I guess it's no longer "we are the craft beer community" but rather dog eat dog from their standpoint. I guess it was just a matter of time.
SA is always creating new beers. I try them all. They're not always great, but most of the craft beers I try aren't all that great either. There's a lot of mediocrity out there right now. I'm not sure why SA is the only one being called out for it.
I don't know why Jim Koch seems to be getting hammered lately. I have a lot of respect for him, his company, and the beer they produce. I give him a lot of credit for where beer is today. He's takes new brewers under his wing and provides support to the industry as a whole. Unfortunately I think he's on the cusp of becoming an 'evil corporate executive' in the public's eye. SA is starting to be viewed as more BMC than craft. I guess people don't like success.
There's a book called 'The Audacity of Hops: The History of America's Craft Beer Revolution'. Anyone interested in the history of craft beer in America should read it. Jim Koch is highlighted in a quite few chapters. It's a good read. My only complaint is that It's hard to keep up with all the names, and it tends to jump around between brewers and timelines.
And not expect to get "hammered" by the very people whom you've slighted...which ironically, is the people you want to be buying your beer.Kochs attitude is clear: He doesnt give a damn. You cant meet the needs of every hipster bar, he tells me from inside the tasting room at his J.P. brewery.
I like the word "promiscuous" that the author used to describe the current mood of the craft beer drinker. That's a very good way to put it.
WHORES! WE'RE ALL WHORES!
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