I ask because by accident I left a can of Hill Country Fare frozen apple juice in my car for a couple weeks. Apparently it had rolled under one of the seats and didn't roll back out until today. Anyway, even though the can says "KEEP FROZEN" and even has a "Best by 03/06/19" date stamped on it, it seems completely fine even though it undoubtedly unthawed the day I purchased it. The only ingredients listed are: concentrated apple juice and ascorbic acid. It says the juice is from the USA and Turkey. Given the abence of any apparent fermentation or other biological activity, I presume (?) it was pasteurized.
So why is it frozen at all? After all, bottled apple juice isn't kept frozen. Is it just theatrics to create a customer perception of freshness, or is there more to it than that?
So why is it frozen at all? After all, bottled apple juice isn't kept frozen. Is it just theatrics to create a customer perception of freshness, or is there more to it than that?