IPA malt just BS marketing?

[madscientist451]

Just became aware of this today, anyone tried it?
https://gambrinusmalting.com/gambrinus-ipa-malt/

 

[BrewnWKopperKat]

Nope and nope.

But I like the idea: very low color two row base malt (bready vs grainy).

Not something that I'd keep 'in stock' at home, but it could be my new "secret ingredient" if I start competitive brewing again.

 

[madscientist451]

Is it just 2 row with a different name?
I found this podcast, I’ll try to listen to it today….
https://beerandbrewing.com/podcast-episode-341-industry-spotlight-bsg/

 

[BrewnWKopperKat]

Is it just 2 row with a different name?

Their product information sheets show color between a pilsner malt and a 'standard' 2 row malt. Flavor profile lacks "grainy" (from a pilsner), and the "bready" / "biscuit" flavors of a 2 row malt have been "dialed down".

I found this podcast

Nice find. Thanks!

 

[dmtaylor]

IPA malt just BS marketing?​

Well yes of course it's BS. Let's call everything "IPA" because it guarantees sale of more product. No-brainer.

 

[MaxStout]

If you want something in between the color and flavor of Pilsner and 2-row, just use half Pilsner and half 2-row.

Problem solved.

 

[hotbeer]

I don't understand the question. Are you thinking that a malt must have IPA in the name to use the malt to make IPA's?

 

[BrewnWKopperKat]

I found this podcast, I’ll try to listen to it today….
https://beerandbrewing.com/podcast-episode-341-industry-spotlight-bsg/

For those interesting in insights into the malting process (and industry), this podcast is worth a listen.

 

[Bramling Cross]

If you want something in between the color and flavor of Pilsner and 2-row, just use half Pilsner and half 2-row.

Problem solved.

Yes, sir! Blending base malts is often the answer.

Regarding the IPA malt, that could be interesting. I bought a third Vittles Vault a few years ago so that I could stock a sack of US 2-row. I've auditioned a few, I'm currently liking Montana Select, but they're all a bit dull, tbh. If the price isn't stupid, I might pick up a sack.

I expect the price will be stupid, though.

 

[BrewnWKopperKat]

The price seems to be about the same as similar base malts from similar brands.

 

[Panderson1]

I bet 90% of people can't tell the difference between Pils and Pale malt in an IPA

 

[BrewnWKopperKat]

I bet 90% of people can't tell the difference between Pils and Pale malt in an IPA

... and further let's assume that 5% notice, but don't care. And the remaining 5% will "walk away" from an IPA with Pils malt. If I were a professional craft brewer, and if I could switch to this malt (same price) and "get back" that 5%, there would seem to be a positive impact on my "bottom line".

I'll agree that this malt may not be a popular malt for homebrewers here at HomeBrewTalk. Since I have a short list of malts that I try to not talk about here, I'll probably add this malt to that list in a month or two.