I’m not going to get into a discussion of the merits/detractions of Monsanto.
Yeah, bit of a pet thing for me I'm afraid - but my critique is from the point of view who was working in the same field, going to the same conferences as them etc - some very smart scientists doing amazing work, who were let down by misguided strategic direction and utterly inept PR. I'm sure they still think "Oh, Europe just didn't get it" when the reality was they lost Europe through their own incompetence. So I just get wary when there's a danger of people making similar mistakes.
Are you sure about the cost ratio of hops to product cost? Obviously this strain wouldn’t be used in a mild. Huge hoppy beers would seemingly pay more for hops versus grains. Maybe that’s not the major cost for a brewery though?
Take an example of 10g of hops per litre - that's a decently hoppy beer without going crazy, it's just under 7oz hops per 5 gallons. For comparison SNPA is roughly 1oz bittering plus 4oz Cascade. At £17.60/kg (rough spot price of 2017 Cascade at the moment) that works out at exactly 10p per imperial pint. The most expensive hops this year are probably Amarillo and Galaxy at ~£30/kg if you can get them, which works out at 17p per imperial pint.
The brewery will probably sell that pint for £1.10 to a pub, which in turn will sell it for maybe £3.60 in cask or £4.30 in keg. So even with 10g/l of the most expensive hops, sold at the lower cask price, you're looking at 4.7% of the price on the bar. Yes, some people can be hopping at double that, but those kinds of beers are always in keg and can easily go for £6-7/pint - there was a famous recent example of
Cloudwater NW DIPA selling for £13.40/pint in London, which is a 25g/l beer.
But that 17p per pint might represent a third of the brewer's material costs, so not having to buy hops makes a much bigger difference to the brewer than it does to the pub consumer. Hence my comment.
A major point of emphasis from this paper is the procedural proof of concept. Different strains and metabolic genes can be tested, producing a variety of end outcomes.
Of course, technically it's great stuff - but those metabolic genes can get tricky....
Given the emphasis a small set of the population places on organic/non-GMO, why isn’t there a bigger market share for that type of beer? I suspect most craft buyers don’t care tbh.
Organic fans and anti-transgenics are very different markets. Organic represents 1.5% of the total UK food market, I suspect the proportion of the beer market is not wildly different, maybe a bit more. And I suspect that a) the hardcore organic fans probably think alcohol is a poison on a par with organophosphates b) there's a gender bias, categories like wine and chocolate seem to have more organic choices.
But in Europe a majority are anti-transgenics. And for instance, most packets of yeast you buy for brewing make a point of saying that they're not transgenic.