Seriously, The past two years I went I had a blast, but actually lining up to get the Hunahpu was the biggest pain of the day! I'm glad to hear that it is being distributed but I would love to still have the fest to celebrate the release, just not the direct sale.
And please remember that this is not a "loss" of 175,000 or what ever the ticket sales came out to. The only lost is the outlaid costs for the day, being the extra staff, permitting for the event, off duty cops to help crowd control, and then the beers poured (if they even paid for this beer in the first place). They actually sold all the bottles of hunahpu, so no loss there either (not to mention probably the highest profit margin beer they make, with no middle man distributors cut and it goes for 20 bucks a pop!). It is fair to say that they "missed out" on the 175,000 dollars in revenue, but it is not a loss as it is that people paid in the first place.
I'm curious about the El Cantadors club members, who's exclusive "special" hunahpus were reportedly sold to the general public, at a ONE CASE LIMIT per person! Is this true for those who went as it seems like a huge slap in the face to the most loyal supporters?