I'm tempted to say "lower caloric alternativs....pffff....." while secretly thinking about how to eliminate carbs in a beer without making it taste like these commercially available drinks that are labeled "beer" but do not taste like one.People are drinking less alcohol. The ones that still do are moving on to lower carb options like hard seltzer and canned mixed drinks. The homestead and "maker" revolution is waning. It's kind of the perfect storm. Fostering the hobby first requires marketing so that everyone knows that making beer at home is a thing. Once everyone knows you can make beer at home, now you get the .001% of those people to take the next step.
I remember our club (around 2011) used to set up a station at local beer festivals to do a demo brew and we'd pick up maybe one member on average from that. It's a lot of outreach work.
Slightly off-topic, I know, but helloooooo belle saison. Nice seeing you again.