So I got rid of my old 120v controller because it was too large. I wanted something small and portable so I built this guy. My new brew setup (since i had to move to a rental house) is still BIAB, but i use gas to heat my strike and a Hot Rod Heat Stick to maintain mash temp (with this controller). All in all it came in just under $200 but i already had a cord i robbed from an old kettle so it may even out right at $200 if you build it.