I don't know how they make money. I can make a stainless one for a fraction of the price. Who the hell would buy a $200 beer lamp made out of $15 worth of pipe?
I built one an it only cost 45 for the 3/4 black iron pipe and another 25 for plug cord and bulb that's about 100 less for the design I built vs buying it
I've taken a look at them and decided to just make my own, sans the beer bottle. Much more fun and a lot cheaper this way, especially if you take into account the shipping costs.